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Creative Director | Copy | Storyteller
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Toyota
Auto | Custom Tool, Audience Extension
The brief
Inspire travelers to have a weekend to remember in a Toyota Rav4.
What we know
62% of US travelers have taken a road trip in the past year, with 51% saying road trips are more important today than in previous years.
What we created
We created a custom itinerary generator focusing on weekend road trips to events/festivals in the southeast US, encouraging travelers to discover their dream road-trip itinerary based on their travel styles.
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