Creative Director | Copy | Storyteller
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McCormick
"Spice It Up" Concept/Strategy, Pitch Deck Copy, Client Pitch
One of my favorite "What If'" campaigns that came so close but never quite made it to market.
The Challenge
McCormick wanted to turn up the heat with a dedicated brand collaboration, unveiling a curated capsule collection of Ice Spice-inspired McCormick Spices. The goal was to create a buzzworthy and innovative product line that would captivate consumers and stand out in the market.
The Opportunity
As the creative copy lead, we had the chance to bring this exciting collaboration to life. Our task was to develop a compelling campaign that showcased the unique blend of Ice Spice-inspired flavors, aligning with McCormick's brand identity. This project provided an opportunity to blend creativity with culinary expertise, creating a collection that would attract new customers and delight existing ones.
