Creative Director | Copy | Storyteller
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Goldman Sachs
Social-First Content Copy, Brand Strategy, Executive Brand Voice Strategy, Award Nomination Copy, Executive Statements, Programming Copy
The Situation
The masterbrand social channels for Goldman Sachs needed a dynamic social media presence across Instagram, LinkedIn, and Twitter. They required engaging content that effectively captured and communicated the executive's voice and tone, all while maintaining a consistent and deliberate cadence of communication.
The Challenge
Tasked with managing content and editorial calendars, my goal was to not only create compelling social media posts but also to embody Goldman Sachs' unique voice. This involved capturing authentic photos and writing impactful copy that resonated with the audience.
The Outcome
I developed and curated dynamic content daily, meticulously refining the executive's voice to align perfectly with their desired style. By capturing and sharing authentic photos, I enhanced the visual storytelling of their brand. My efforts resulted in a cohesive and engaging social media presence that effectively communicated the executive's vision and values across all channels.
