Creative Director | Copy | Storyteller
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JCPenney
Website Copy, Short Form Ads, Print, Mail, Banner Ads, Social-First Copy, Influencer Partnerships
The Challenge
JCPenney needed a cohesive and compelling voice across all its marketing channels, from email campaigns to social media, direct mail, and print. The goal was to create unified messaging that resonated with diverse audiences while maintaining brand consistency.
The Opportunity
As the lead copywriter, I collaborated daily with lead graphic designers and the creative director to develop engaging content across various platforms. This role provided the chance to shape JCPenney's brand voice, ensuring that every piece of communication, whether digital or print, effectively conveyed the brand's message and values.
The Outcome
By spearheading the copywriting efforts across multiple marketing channels, we achieved a harmonious and impactful brand presence. Our collaborative approach resulted in marketing campaigns that not only maintained brand consistency but also resonated with and engaged JCPenney's target audiences effectively.
