Creative Director | Copy | Storyteller
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Cutwater Spirits
Short Form Ad Copy, Banner Copy, Product Packaging Copy
The Challenge
Increase national awareness of this new canned cocktail category and position Cutwater as its leader. Empower consumers to embody Cutwater’s brand purpose, a freeing and adventurous spirit, by enjoying wherever you go.
The Opportunity
Marry custom content, a national sweepstakes, social video content, and data-targeted media to drive awareness among the Tripadvisor community and inspire users to discover their adventurous spirit with Cutwater’s award-winning canned cocktails.
The Outcome
+17K Total sweeps entries, building a direct brand relationship with consumers cost per entry 1.2x more efficient than Tripadvisor benchmark
5.2M social engagements, including likes, shares, comments, and video views
0.30% overall campaign CTR, a 3x increase on Tripadvisor benchmark
