Shell

The Situation

Shell aimed to win over premium Gen Z audiences by immersing itself in their culture and strengthening brand loyalty, especially where competitors are gaining ground.

The Challenge

Move people—not just vehicles. Shell needed a complete social strategy revamp, so we reimagined their approach, turning their feed into a relatable and engaging space despite the industry's polarizing challenges.

The Outcome

We transformed into a culturally resonant brand with Shell's "Go All Out" approach: dynamic, always-on social content that celebrates adventure and the thrill of driving. By collaborating with influencers like collegiate basketball star Flau'jae Johnson and two-time IndyCar champion Joseph Newgarden, we inspired fearless go-getters who embrace life without limits.

This social campaign led the year with 6 pieces in the top 10 consumer sentiment scores. This campaign was also the most engaging and viewed content on Shell’s social media with over 1.1 million views and 10k engagements.