BILL

BILL is a leading fintech SaaS platform that helps small and midsize businesses automate their financial operations. When BILL set out to tell the world it was more than just another fintech tool, the challenge was clear: how do you cut through the noise of “busy work” and show SMBs a better way forward — without spending a single dollar on brand media?

Delete Busy is a rallying cry against the outdated, painful processes that bog down finance teams and business leaders—spreadsheets, redundant approvals, manual processes, fraud risks, you name it. This campaign positions BILL as the liberator from "busy-work," empowering customers to lead, grow and scale with clarity and confidence.