BILL

Challenge
BILL is one of the fastest‑growing fintech SaaS companies and needed a brand narrative that made financial automation feel simple, human, and trustworthy. One that could translate complex AI‑powered jargon into clear language and scale across thought leadership, product launches, and platform growth.

Narrative Strategy
Designed and owned an editorial system translating complex finance and AI concepts into clear, human‑centric storytelling everywhere the brand shows up.

Impact
- 14.8% engagement among C‑suite decision‑makers
- $20M in revenue within 8 months from API launch
- Record‑breaking campaign performance with $0 brand spend: 225% higher social engagement, 117% stronger CTR, 3x site traffic, 4x new visitors, and tier‑1 earned media coverage