Creative Director | Copy | Storyteller
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Naming, Manifesto, Executive Communications, Invitations, Experiential Activation Copy, Event Assets, Social-First Copy, Playbook Deck Copy, Video Scriptwriting for Recap Video
The Situation
Our goal was to underscore Google’s leadership in Product Inclusion & Equity while providing a platform for industry leaders across various sectors, including tech, to share strategies for building with equity at the forefront.
The Challenge
Google came to our agency to communicate, design, and execute an experiential event, the Product Inclusion and Equity Summit, from the ground up. We were challenged to create a dynamic environment where attendees explored the inclusive product development process through diverse experiences and expanded their networks.
The Outcome
Our agency single-handedly created Google’s first-ever Product Inclusion & Equity Summit. For two full days, over 200 attendees engaged in workshops, presentations, interactive elements, hands-on projects and performances, all in an environment where everyone — regardless of their abilities or background — found their place.
