Creative Director | Copy | Storyteller
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
7-Eleven
Concept/Strategy, Impact Communications, Executive Statements, Social-First Copy, Marketing Promotional Copy
The Challenge
7-Eleven’s Corporate Social Responsibility (CSR) team wanted to develop a volunteer program for its corporate employees that would not only serve the DFW area, but also build comradery during the volunteer outing.
The Opportunity
Spearheaded communication strategy with scalable volunteerism event planning and execution. Worked with the organization VolunteerNow to source nonprofits that could accommodate groups of 25-100 on the selected day. Managed the event program and logistics, including:
- Helping to select nonprofits
- Building the registration portal
- Creating pop-up banners, digital signage, nametags, reusable bags, table tents, photo booth backdrops, desk drop cards and other collateral
- Drafting email communication to boost registration
- Coordinating transportation for employees
- Working with the 7-Eleven merchandise team to order food/drinks for breakfast, lunch and happy hour
- Drafting remarks for 7-Eleven leadership
- Compiling result stats from nonprofit worksites
The Outcome
In one day, nearly 500 7-Eleven employees donated a total of 1,165 hours to help seven worthy charities. They provided enthusiastic feedback about the event and, as a result, the program was expanded into a twice-a-year initiative.
